Wednesday, March 25, 2009

Core 2 Duo advertisement controversy

In 2007, the company released a print advertisement for its Core 2 Duo processor featuring six African American runners appearing to bow down to a Caucasian male inside of an office setting (due to the posture taken by runners on starting blocks). According to Nancy Bhagat, Vice President of Intel Corporate Marketing, the general public found the ad to be "insensitive and insulting".[25] The campaign was quickly pulled and several Intel executives made public apologies on the corporate website
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2 comments:

  1. UnknownJuly 3, 2016 at 8:34 PM

    There are certain things I don't want to joke about. If it's about somebody else, it's fine.
    If it's about me, I think it's totally insensitive!
    See the link below for more info.

    #insensitive
    www.ufgop.org

    ReplyDelete
  2. Robert D. LennoxJanuary 12, 2019 at 2:57 AM

    Very nice article, I enjoyed reading your post, very nice share, I want to twit this to my followers. Thanks!. internet marketing

    ReplyDelete

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